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Fast Track Selling Your Property

By Tash Johns

REMEMBER THE 3 Ps – Presentation | Price | Promotion


Historically, September to November ‘Spring Time’ is when the property market starts to bloom with more activity, listings and available stock.  However, recent property research has shown that compared to previous years some of our most active markets around Australia are down (cooled-off) in property listings up to 33%.  The good news… our 2020 Market Review suggests ‘SUMMER IS SET TO SIZZLE’.

Selling a property can be stressful financially and personally with private inspections and/or open homes, general disruptions to your day-to-day life, telephone calls/emails, decisions to make and often a lot of time is invested into the selling process.  So, you want to get it right to make sure that your property sells in the quickest possible time achieving the highest possible sale price.

The golden rules to fast track selling your property are presentation, price and promotion.

Presentation is everything to the success of selling.  It can impact on the price achievable, time on the market and emotional connection of the buyer to the property.  Don’t just clean and tidy and organise a few tweaks if you want to maximise your price achievable.  Review the curbside appeal (paint, re-do gardens, new letter box and invest in a house name sign).  Improving bathrooms and the kitchen are also considered key areas to focus on.  Also, de-cutter, remove personal items and if needed, engage a professional to stage the property with a theme and furniture.

Price is the next step to success.  It is simple.  An over-priced property will not sell.

Promotion is the final step to success. You want to promote and advertise your property to as many buyers as possible.  Invest in professional photos, videos, virtual tours and floorplans as presentation in promotion is also everything to the success of selling.

* Sources of Market Review: SQM Research, Core Logic & Reuters

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